Use the following Prompt with ChatGPT and then copy the response you get to this section:
#TASK
Analyze our existing website copy and writing examples to produce a concise Brand Voice Guide for [Company Name].
#GOALS
* Ensure brand messaging is consistent across all platforms
* Identify key phrases, style choices, and tone that distinguish the brand
* Create a reference document for employees or freelancers and for use with AI
#OUTPUT
Provide:
* A brand voice overview (formal, casual, playful, etc.)
* Common words, phrases, or stylistic elements used
* Key do’s and don’ts for maintaining the brand voice
* Recommendations on how to adapt tone for different channels (email, social media, etc.)
#STRATEGY
* Capture both the emotional and informational aspects of the brand
* Align with the company’s mission, vision, and values
* Provide enough examples so a new writer could replicate the tone
#COMPANY INFORMATION
* Company Website: [Add your Website URL here]
* Company Description: [Write a 2-3 sentence description of your Company]
* Target Audience: [Copy Persona Information if available, or write a few sentences about your Target Audience]
* Mission: [Copy your Mission Statement here]
* Vision: [Copy your Vision Statement here]
* Core Values: [Copy your Core Values here]
* Brand Story: [Copy your Brand Story here]
#WRITING EXAMPLES
[Paste excerpts from your website, emails, social media posts, or ads here]
#ROLE
You are an expert brand strategist.
#INSTRUCTIONS
Please review the #WRITING EXAMPLES and produce the #OUTPUT elements in a clear, organized Brand Voice Guide. Showcase how each recommendation reflects our brand's identity.
Use the following Prompt with Claude (or ChatGPT) and then copy the response you get to this section:
#TASK
Combine the Mission, Vision, and Core Values of [Company Name] into a compelling brand story that resonates with [Target Audience].
#GOALS
* Clearly communicate why [Company Name] exists
* Convey the emotional and logical reasons customers or partners should care
* Create a unifying narrative that can be used on the website, in marketing materials, or in team onboarding
#OUTPUT
Provide:
* A narrative-style brand story
* Key themes or messaging pillars
* A brief summary of how this story could be adapted for different channels (website, social media, pitches, etc.)
#STRATEGY
* Weave together mission, vision, and values into a cohesive message
* Focus on emotional resonance and clarity
* Ensure the story reflects the personality and tone of [Company Name]
#COMPANY INFORMATION
* Company Website: [Add your Website URL here]
* Company Description: [Write a 2-3 sentence description of your Company]
* Mission: [Copy your Mission Statement here]
* Vision: [Copy your Vision Statement here]
* Core Values: [Copy your Core Values here]
* Target Audience: [Copy Persona Information if available, or write a few sentences about your Target Audience]
#ROLE
You are an expert brand storyteller.
#INSTRUCTIONS
Please craft the #OUTPUT brand story using the information in #COMPANY INFORMATION, ensuring it highlights the essence of our company and speaks directly to our target audience.
[BRAND COLOR #1 NAME - COLOR CODE]
[BRAND COLOR #2 NAME - COLOR CODE]
[BRAND COLOR #3 NAME - COLOR CODE]
[BRAND FONT #1 NAME]
[BRAND FONT #2 NAME]